A well-known team surveyed more than 1000 business professionals around the globe, representing various industries, brands, and company sizes, to unearth insights and statistics in graphic design for businesses.
They have been asked about how they use graphic design in their respective industries, their workflows, their biggest challenges, and how the pandemic impacted their graphic design decisions.
We also looked at the impact of graphic design on their overall business goals.
The survey carried out in 2021 and here’s a summary of findings:
81% of business organizations reported using graphic design in various formats.
Out of the 19% of companies that don’t use it, 67% would make graphic design assets if there was an easier and more cost-effective way to do it.
- 50% of the respondents increased their budget for graphic design projects and tools in 2021 compared to the previous year.
- The top 5 visual content formats used by businesses and companies in 2021 are: social media graphics, presentations, videos, flyers/brochures, and posters.
Result of the survey: Is graphic design tendency still help growing businesses?
The result has shown a sharp spike in either in B2B graphic designs and freelance projects, and the most increase seen in social medias that become more popular during the Pandemic
As the huge demand rising help designers to find the proper projects across the globe this has happened just after Pandemic declining also.
This time around, we wanted to learn more about impacts and usage among businesses, particularly in the B2B space and private sectors.
Why businesses use graphic design?
Communicating more effectively with customers is the key reason why businesses use graphic design tools or hire graphic designers. though the large number of templates and free artworks that provided variety of digital assets.
The top 3 reasons of businesses in using graphic design are:
- 55% of businesses use graphic design to communicate better with customers
- 24% of businesses use it to drive social media engagement
- 19% of businesses use it to communicate internally
How businesses use graphic design: Formats, platforms, and social channels
As mentioned earlier, the top 5 visual content formats used by businesses and companies in 2021 are social media graphics, presentations, videos, flyers/brochures, and posters.
Where do these businesses share these visuals?
- Social media, emails, and print are the top 3 platforms where businesses share visuals and graphic design assets.
The most popular social channels for sharing graphic design assets in 2021 are Facebook (32%), closely followed by Instagram (31%). YouTube was at 16% while LinkedIn was at 12%. Twitter got 9% of the social media shares.
How the COVID-19 pandemic affected the use of graphic design among businesses
For 50% of the survey respondents, the pandemic increased the number of visuals they created.
Meanwhile, 19% of the respondents created fewer visuals, and 31% made about the same number of visuals as before the pandemic.
Summary
Despite the significant emotional and economic strain of the pandemic, The results shown tangible increase of graphic design content specifically in social medias that affected by the pandemic breakout .
Also the result shows new horizon for designers become more possible.